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Startup Marketing Lessons Learned Part 2: AdWords is Only the Beginning

I recently had the pleasure of assisting over 150 Hacker News members with marketing their startups. I was surprised to learn that I was giving the same advice over and over again. I'm collecting the...

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How to Succeed in a Crowded Market (part 1)

If there's one thing affiliate marketing teaches you, it's how to survive in the face of fierce compatition. As an affiliate marketer, I frequently found myself competing against hundreds if not...

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The Ultimate Guide to Facebook Ads Bidding

I've gotten a few questions about this, so I thought I would address this in an in-depth guide. There are too many people wasting too much money on Facebook ads because they don't have a bidding...

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Facebook Bidding: How to Rapidly Optimize Campaigns

A lot of the information I have posted so far has been about getting started: setting up tracking, writing ads, building out the initial scaffolding for a properly structured campaign, and so on. But...

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3 Last Minute Holiday Campaign Tips to Reach Those Last Minute Shoppers

With the biggest holiday shopping season almost nearing to an end, we???ve compiled some last minute campaign strategies for you to reach those last minute shoppers. Before the year ends, secure a...

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Product Listing Ads: The Power of Segmentation

This is a guest post by James Kelly, Senior SEM Analyst of National Positions. Product Listing Ads have grown immensely in popularity over the last year and many articles have been written detailing...

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